Lance Keys - Founder
A Story of Redemption
Hello, I’m the founder ICONIC Faith 365, Lance Keys. I am a testament to the redemptive power of unwavering faith and the mercy and grace God extends through the power of the blood of His Son Jesus Christ.
Born into a faith-based family, Sundays were for church and family time. Yet, behind the faith-filled exterior of my early years lay a tumultuous reality. My father battled hard drug addiction, cycling between sobriety and relapse, and our home was rife with abuse. This environment set the stage for my own spiral into addiction, which began in the 8th grade. Influenced by older mentors who led me astray, I descended into a life of heavy drinking, chain-smoking, and violence.
Trial and Triumph
My unchecked anger and deep-seated depression — a legacy of unresolved childhood trauma — eventually led to a six-year prison sentence for armed robbery. It was within the unforgiving walls of a level 3 prison that I rediscovered God. I immersed myself in His Word, reading the Bible cover to cover many times, devouring over 400 books, and fundamentally transforming my mentality and life through divine guidance.
Upon release, I initially walked the path of righteousness but soon succumbed to worldly temptations, leading to the dissolution of my marriage and family. I was consumed by drugs and alcohol until a near-fatal night brought me to my knees, pleading for salvation. Miraculously, I survived — by God's grace — and found myself homeless, yet still clinging to a sliver of hope.
In my darkest hour, I surrendered fully to God’s will. My prayer for deliverance from addiction was answered, and with God's strength, my life was renewed. For a decade, I've walked the path of sobriety, dedicating my life to service — feeding the homeless, mentoring at-risk youth, and helping others break free from the chains of addiction.
The Birth of ICONIC Faith 365
God’s call for me to serve was undeniable. ICONIC Faith 365 is the embodiment of that calling — a ministry committed to guiding others through their darkest moments into the light of God's love and grace. Here, we don’t just preach; we actively walk alongside those who struggle, sharing the very tools that were pivotal in my own journey of recovery.
As I share my story, it’s not for accolades or sympathy, but to be God's light for a path for others. If you see yourself in my past, know there is hope. At ICONIC Faith 365, we believe in second chances, we believe in the transformative power of faith, and above all, we believe in you and God believes in you.
Welcome to our community, where every day is a new step towards freedom, strength, and divine purpose.