ICONIC Faith ✝

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ICONIC Faith ✝

ICONIC Faith ✝ICONIC Faith ✝ICONIC Faith ✝

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ABOUT US

Mark 10:45: For even the Son of Man did not come to be served, but to serve, and to give His life...

At ICONIC Faith, we're more than just a ministry; we're a movement committed to making a tangible difference in the lives of individuals and communities. Our outreach initiatives extend our mission beyond our members, directly impacting the lives of the homeless, families in need, the less fortunate, and the overlooked. We actively serve the homeless community by venturing into homeless encampments with food, water, clothes, and other basic necessities. Our commitment to stewardship and care for creation is demonstrated through beach cleanups and other environmental efforts.

Welcome to ICONIC Faith – Where Valor Meets Virtue

At the core of ICONIC Faith, we are an outreach ministry on a mission to help those in need. We are here to call forth men to rise as pillars of strength, not only within the walls of their homes but also across the expanse of their communities to help assist with. We're in the business of crafting not just men of strength but men of God – individuals who embody valor, integrity, truth, and the indomitable spirit of the Divine. Our journey is not one of words alone; we tread the path of action, embodying the call to serve, much like the knights of yore, armed with honor and guided by a noble cause to help and defend their communities and those within it.

Our Mission

Our mission is clear and multifaceted: we are dedicated to being servant leaders within our communities, answering God's call to feed and clothe the hungry and less fortunate, care for the widowed and orphaned, and break the chains of drug, alcohol, and tobacco addiction. We are committed to healing wounds from abusive and traumatic pasts and addressing the roots of anger, anxiety, and depression. We stand beside men entangled in life's complex challenges, offering more than just support—we provide a path and resources to rise above.


We are in the business of creating ICONIC Men—individuals who, guided by the example of Jesus Christ, navigate life's challenges with courage and grace, and who are committed to serving and uplifting others. Our mission is to see these men stand tall, not just as survivors of their circumstances, but as victorious warriors of God, wielding their newfound strength and wisdom to make a lasting impact on the world around them.


Our mission goes beyond the ordinary, aiming to transform men into embodiments of divine strength and virtue, who illuminate their surroundings with the light of God's grace. At the core of our calling is the commitment to rebuild and restore the lives of men broken by the trials of life—be it substance abuse, trauma, anger, or depression. We believe in the power of redemption and the potential for every man to rise from adversity as a champion of faith and resilience.

Living by Example

At ICONIC Faith, we don't just preach; we practice. Our commitment to service sees us stepping into the heart of communities, reaching out to the homeless, the less fortunate, and families in need. From distributing food, water, and clothes in homeless encampments to organizing beach clean-ups, our actions are a testament to our dedication to serving like Jesus did.

Brotherhood

ICONIC Faith is more than a ministry; it's a brotherhood. A community where each man is valued, supported, and held accountable. Together, we share victories and challenges, fostering an environment where growth is continuous, and the pursuit of Godly manhood is a collective endeavor. We have an online community that encourages and lifts each other up and also holds each other accountable. Iron sharpens iron.

Join the Movement

  • Community Service and Outreach: Join us in hands-on service projects that breathe life into our faith and bring tangible help to those in need.
  • The Restoration 365 Rehabilitation Program combines rigorous physical training and spiritual mentorship to empower individuals battling addiction, providing personalized support from experienced trainers and mentors to rebuild health, overcome substance dependence, and embrace a fulfilling life in Christ.
  • The ICONIC Faith: Fitness & Devotional App is your all-in-one guide to get Coaching to become a stronger, healthier man of God both physically and spiritually.  Offering tailored workout routines, Bible & nutritional plans, and daily spiritual nourishment through scripture-based devotionals and prayers, all designed to harmonize physical health and spiritual growth.
  • Mentorship Programs: Forge meaningful connections with mentors who provide wisdom, encouragement, and spiritual guidance, fostering growth in faith and character.
  • Youth Engagement: We're committed to nurturing the next generation, offering tailored programs that equip young men to navigate life's journey with faith and integrity.
  • Biblical Teaching and Discipleship: Dive deep into Scripture with us, gleaning timeless truths that speak directly to the heart of modern challenges.
  • Gospel on YouTube: Explore our channel for videos brimming with the Word and Gospel, crafted to guide, enlighten, and teach, helping you to navigate life's journey with wisdom and grace.
  • Facebook Community: Join our vibrant Facebook group, a space for sharing, support, and inspiration, where members connect, exchange stories, and grow together in faith and fellowship.
  • Empowering Events: Participate in our men's conferences and retreats designed to rejuvenate the spirit, strengthen bonds of brotherhood, and ignite a fervent pursuit of godly manhood.


Ready to embark on a transformative journey with ICONIC Faith?

Connect with our vibrant community and deepen your journey of faith and fitness. Subscribe to our weekly newsletter for inspiring insights, join our ICONIC Faith Fitness and Devotion app for personalized growth, and become part of our supportive Facebook group. 


Follow us on social media to stay updated on our latest initiatives, and don't miss our enriching gospel teachings on our YouTube channel. Together, let's forge a path of strength, service, and spirituality. Join us now and become a beacon of ICONIC Faith in your life and community.

Sponsors and Donors

If you're interested in becoming a sponsor or donor for ICONIC Faith, please click below!

Sponsors and Donors

CLICK HERE

About Me

A Story of Redemption

Hello, I’m the founder ICONIC Faith 365, Lance Keys. I am a testament to the redemptive power of unwavering faith and the mercy and grace God extends through the power of the blood of His Son Jesus Christ.


Born into a faith-based family, Sundays were for church and family time. Yet, behind the faith-filled exterior of my early years lay a tumultuous reality. My father battled hard drug addiction, cycling between sobriety and relapse, and our home was rife with abuse. This environment set the stage for my own spiral into addiction, which began in the 8th grade. Influenced by older mentors who led me astray, I descended into a life of heavy drinking, chain-smoking, and violence.

Trial and Triumph

My unchecked anger and deep-seated depression — a legacy of unresolved childhood trauma — eventually led to a six-year prison sentence for armed robbery. It was within the unforgiving walls of a level 3 prison that I rediscovered God. I immersed myself in His Word, reading the Bible cover to cover many times, devouring over 400 books, and fundamentally transforming my mentality and life through divine guidance.


Upon release, I initially walked the path of righteousness but soon succumbed to worldly temptations, leading to the dissolution of my marriage and family. I was consumed by drugs and alcohol until a near-fatal night brought me to my knees, pleading for salvation. Miraculously, I survived — by God's grace — and found myself homeless, yet still clinging to a sliver of hope.


In my darkest hour, I surrendered fully to God’s will. My prayer for deliverance from addiction was answered, and with God's strength, my life was renewed. For a decade, I've walked the path of sobriety, dedicating my life to service — feeding the homeless, mentoring at-risk youth, and helping others break free from the chains of addiction.

The Birth of ICONIC Faith 365

God’s call for me to serve was undeniable. ICONIC Faith 365 is the embodiment of that calling — a ministry committed to guiding others through their darkest moments into the light of God's love and grace. Here, we don’t just preach; we actively walk alongside those who struggle, sharing the very tools that were pivotal in my own journey of recovery.


As I share my story, it’s not for accolades or sympathy, but to be God's light for a path for others. If you see yourself in my past, know there is hope. At ICONIC Faith 365, we believe in second chances, we believe in the transformative power of faith, and above all, we believe in you and God believes in you.


Welcome to our community, where every day is a new step towards freedom, strength, and divine purpose.

Learn More

Click Here To Apply For The ProgramBecome a Sponsorship PartnerInterested In Volunteering? Click Here!

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